Atlanta Public Relations Firm Takes Home Two Media Relations Awards

ATLANTA, GA (Nov. 12, 2007)—Alpine Communications (www.alpinepr.com) garnered two prestigious Phoenix Awards from the Georgia Chapter of the Public Relations Society of America at last week's Phoenix Awards dinner at the Omni Hotel at CNN Center. The Phoenix Awards is a competition designed by PRSA|GA to recognize projects and programs that demonstrate excellence in the public relations profession in Georgia.

Alpine Communications took two awards in the media relations program and project categories on behalf of its client, It's The Journey (ITJ) and the Atlanta 2-Day Walk for Breast Cancer (www.2daywalk.org), a 30-mile walk that raises money for Atlanta-area breast cancer organizations. Over the past year, Alpine Communications has garnered extensive local and national media coverage for the 2-Day Walk and its founder, Randi Passoff, in print, broadcast and online media outlets and helped Passoff secure the national 2007 Yoplait Breast Cancer Champion Award. Through its efforts, Alpine Communications has helped increase walker participation by 35 percent and fund-raising by 40 percent. Since 2003, the 2-Day Walk has raised more than $4 million for Atlanta-area breast cancer organizations.

"We are so excited to win this award and to be recognized by our peers," said Wendy Alpine, Alpine Communications president. "We have enjoyed helping the 2-Day Walk increase awareness of its event among Atlantans. It's truly a local endeavor."

"Alpine Communications has been an asset to the organization," said Randi Passoff, founder and executive director of ITJ, producer of the 2-Day Walk. "Since they've come on board, we've doubled our media coverage and have reached so many more people. We look forward to continuing to work with them as we grow the organization and Walk."

About the Atlanta 2-Day Walk

The Atlanta 2-Day Walk for Breast Cancer is produced by It's The Journey, Inc., a non-profit organization that raises funds and awareness for Atlanta-area breast cancer organizations via its 2-Day Walk and other events throughout the year. The Atlanta 2-Day Walk's goal is to give back at least 70 percent of all money raised from the event to Atlanta-based breast cancer support, research, financial assistance and awareness programs. All money raised stays in and around the Atlanta metro area.

About Alpine Communications

Alpine Communications provides businesses and organizations full-service public relations services, including public relations and media relations planning and implementation. Alpine Communications' expertise is in obtaining local, regional and national media placements for its clients. For more information, please visit www.alpinepr.com.

Contact:
Wendy Alpine
Alpine Communications
Phone: 770-321-6386
Fax: 770-321-6163
wendy@alpinepr.com
www.alpinepr.com